DIGITAL MEDIA + BRAND CONSULTING

Experience

bio

For the last 5 years Claire led the North American operations of Gleam Futures, a social media agency specializing in digital-first talent.

In her role at Gleam, Claire oversaw a team who manage a roster of Digital-First Talent. She spearheaded business development in North America, inking multi-platform branded content deals, global strategic partnerships, and influencer strategy for brands and agencies. Closely connected to her counterparts in Europe and Australia, Claire also worked across well-known international talent and brands. Gleam expands their client’s careers by successfully developing them into areas such as publishing, consumer products, and long-form content.

She moved to Los Angeles from London in 2010, joining StyleHaul, the largest multi-channel video network in the fashion and beauty space. There she developed international social talent and ran major digital content campaigns with brands such as L’Oréal, Unilever, and Gap.

Claire started her career working in-house for Benefit Cosmetics (LVMH Group) in Europe, producing global marketing projects and product launches.

In 2017, Claire joined the board of WIIM: Women in Influencer Marketing. With over 1,500 members, the group includes professional women from ad agencies, PR firms, media companies, talent agencies, social media platforms, and brands— www.iamwiim.com

 

consultancy SERVICES

Influencer/Talent

  • Overarching strategy and guidance

  • Conceptualization of partnerships and campaigns

  • Thoughtful talent identification, backed up with rational and data

  • Talent procurement including negotiation and deal management

  • Execution and coordination of talent throughout term

  • Follow up reporting and measurement

  • Influencer seeding/relationship building

  • Talent led brand building— product development, publishing, content,

    investment opportunities

  • Talent/talent team introductions and connecting

  • Talent development and growth

Social Media

  • Insights and optimization for all major platforms (Instagram, Facebook, Twitter, SnapChat,

    YouTube, Twitch, TikTok) plus Chinese specific platforms (Weibo, WeChat, Alibaba, Douyin).

  • Paid media

  • Content strategy and development

Marketing and Branding

  • Brand identity and positioning

  • Networking events

  • Product launches

  • Copywriting and pitch decks

  • Case studies and research studies

  • Direction on digital trends and niches

Business Development

  • Strategic partnerships

  • B2B connections and introductions

  • Advice and guidance on marketing budget spend and allocation

  • Recommendations for new revenue models/opportunities

  • Evaluate and execute RFPs and leads

  • Research and development projects. Competitor analysis.